Back in early 2013, HTC surprised the smartphone world when the original One (codenamed M7) was revealed in all its shiny aluminum unibody glory. It wasn't just a well-built and incredibly nicely designed phone: it had the invaluable pro of coming at the right time.
Save for Sony, whose Xperia Z lineup was maturing into an interesting — albeit already a tad repetitive — concept, all the major Android manufacturers were struggling to deliver a compelling product that ticked the aesthetics box as well as those regarding functionality.
Samsung, perhaps too focussed on cramming the latest and greatest specs into its devices, was often heavily dispraised for its poor use of plastic, a criticism that would endure for another two years, while LG's G line of flagship smartphones certainly couldn't raise a flag of uniqueness either, more or less tumbling in the same mud...
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