Google is working on launching an affiliate program for Google Play similar to the one Apple runs for its own digital content stores, a source briefed on the matter has told 9to5Google.

The affiliate program, which is said to still be in its early stages of development and could get called off or change significantly between now and its time of launch, is said to be powered by Performance Horizon Group, the same company which in 2013 began supporting Apple's affiliate program.

Our source, who requested to remain anonymous, said the program will initially cover only content sold through Play Movies and Music but eventually expand to include apps and even hardware, presumably those devices sold through store.google.com. Read more of this post