Yahoo is currently including Google ads in some of its search results in what the company described to the NY Times as a "small test." The ads were first spotted by SEO Book.
Yahoo confirmed on Wednesday that it has begun testing the use of Google search ads for a small portion of its desktop and mobile web search results. "As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers," the company said.
Google offered Yahoo an ad partnership all the way back in 2008, but pulled out after objections from the Department of Justice on antitrust grounds ... Read more of this post
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